What exactly is Beslist and what can you do for my company?
Beslist is an extension of your sales and marketing department. The extensive knowledge and experience we possess is something Beslist is happy to share, so that we can progress together and create a win-win situation. When the webshop does well, Beslist does well. With well-thought-out and independent advice, we have been guiding webshops through the online jungle for more than 19 years, achieving optimal visibility and return. This is always tailored. Beslist offers every webshop, large or small, a fair chance in the online e-commerce market where shops only pay costs where the return allows it.
In concrete terms, this means that we provide relevant visitors to webshops at an agreed ROAS.
How does your platform work and what are the benefits of joining?
Basically, we use three revenue models:
- Cost Per Result (CPR)
- Cost Per Sale (CPS), also known as our Shopping Cart model
- Blended, a combination of both models
CPR
With CPR, you only pay for the achieved result. You can apply different commercial ROAS strategies per product group, from margin-focused to more action and sales-driven to creating volume. If the results are not achieved, you only pay a minimal fee.
Joining is easy. You provide a product feed, and we then display your products on our platform. Our marketing department gets to work and tries to attract the best visitors. These visitors are then directed to your webshop through our platform. A Tag measures the success, and we gain insight into whether the agreed return (ROAS) is achieved.
What is ROAS and how is it calculated?
ROAS stands for Return On Ad Spend and is calculated by dividing the revenue by the costs.
Concrete example;
- Beslist sends 200 clicks through
- One of those clicks results in an order with an order value of €200
- We agree on a ROAS of 650% (equivalent to a commission of 15.38%)
- For that order, you pay 0.1538 * €200 = €30.76
- Administratively, the €30.76 is divided over the 200 delivered clicks, so the eCPC you pay is €30.76 / 200 = €0.15
Good data quality is crucial. For example, due to cookie settings, not all outclicks can be measured. Our revenue measurement is based on the measurable outclicks, but that does not mean that the non-measured outclicks do not generate revenue. We steer based on the measured outclicks according to your ROAS preference, and for the non-measurable outclicks, we use a benchmark CPC. The higher the data quality, the more accurately we can steer. We maintain a threshold of 85% data quality to manage a campaign effectively. Your account manager will assist you in achieving the best ROAS settings.
CPS
With a CPS campaign, the order is placed on our platform and is easily forwarded to your CMS via a technical integration. The transferred money is deposited into a third-party account. We pay it out periodically and deduct a commission. The amount of the commission depends on the product group in which the ordered item was purchased.
To connect to our CPS model, the following technical integrations are required:
- Product feed: for supplying products and product information
- Order connection: a connection that ensures that orders can be placed in your CMS
- API connection: this connection ensures that prices, delivery times, shipping costs, and stock status are always up to date.
We have partnerships with various partners who can assist with the implementation of our Shopping Cart model.
Are there any other costs associated with a partnership?
We work based on performance and delivered results. To make collaboration as accessible as possible, you pay no startup costs. We charge a platform fee of €25 per month.
What are the next steps after my registration?
After your registration, an agreement is automatically drawn up, and an introduction follows. During this introduction, we will make agreements with each other depending on the revenue model, such as a ROAS target.
If everything is in order, a data management consultant will contact you with a request to provide some information so that we can start the onboarding process. If everything goes smoothly, your account manager will contact you, and a go-live meeting will follow. In this meeting, you will be walked through the campaign. After this conversation, you go live, and your products are displayed on our platform.
How do you ensure that my products are visible on your platform?
You provide us with a product feed. We use this feed to display your products on our platform. You can also provide your feed for Google Shopping, which automatically meets our requirements. It is not mandatory, but advisable, to have a feed partner, such as Channable.
What are the minimum requirements for a feed?
| Field | Shopping Cart | CPR |
| Title | required | required |
| Price | required | required |
| Product URL | required | required |
| Category | required | required |
| Image URL | required | required |
| GTIN / EAN | required | required |
| Brand | required | required |
| Description | required | required |
| Unique code | required | required |
| Shipping costs | required | required |
| Delivery time | required | required |
| Size | required for clothing and shoes, desired if relevant | required for clothing and shoes, desired if relevant |
| Gender | required for clothing and shoes | required for clothing and shoes |
| Variant code (size) | required for clothing and shoes | required for clothing and shoes |
| Model code (color) | desired | desired |
| Condition | required if relevant | required if relevant |
| MPN | desired if official MPN | desired if official MPN |
| Color | desired | desired |
| Material | desired | desired |
| Extra images | desired | desired |
| Display | desired | desired |
| Price (was) | desired | desired |
| Backorder | desired | n/a |
| Stock | desired | n/a |
How do I measure the success of our partnership?
In the dashboard, you can find information about your campaign. You can also use our STATS API to retrieve information.
Of course, you can also contact your account manager.
We are currently working on a new dashboard where you can find even more relevant information about your campaign.
What technical integrations are needed for my webshop to connect to CPR?
- Your product feed; for supplying your products and information.
- Installation of the Beslist Tag so that we can measure the correct results and steer towards the agreed ROAS target.
What technical integrations are needed for my webshop to connect to CPS?
To connect to our CPS model, the following technical integrations are required:
- Product feed: for supplying products and product information
- Order connection: a connection that ensures orders can be placed in the webshop’s CMS
- API connection: this connection ensures that prices, delivery times, shipping costs, and stock status are always up to date.
We have partnerships with various partners who can assist with the implementation of our Shopping Cart model.
What exactly does the onboarding process look like?
Signing up is easy via this link: https://clientportal.beslist.nl/aanmelden. After filling in your details, an agreement is automatically drawn up. You will then have the opportunity to schedule an appointment with one of our client managers. In a short personal conversation, they can answer any further questions you may have and explain what the collaboration will look like.
Meanwhile, the agreement is checked by our financial department colleagues. They will ask you to activate a direct debit. After approval, a data management consultant will contact you. This can be in a personal conversation or by email. This mainly concerns whether you, as a webshop, use a partner or provide a feed yourself. If we have already received the feed in advance, we will provide feedback on it during this conversation.
If everything is in order, we will get to work. We aim to have your webshop online within 14 days. Before you go live, your account manager will contact you to discuss the final details.
What support do you offer during onboarding and afterward?
During onboarding, you will be in contact with one of our data management consultants. You can ask them any questions about the technical side of connecting. For other questions, you can contact your account manager.
What happens if we encounter technical problems during integration?
You can always contact one of our data management consultants. They can help you with any technical problems. They can also advise you on possibly using a technical partner.
How often are my product data and offers updated on your platform?
Up to 8 times a day. In the CPS model (Shopping Cart model), prices, stock status, shipping costs, and delivery times are updated in real-time via the API.
What reports and analyses do you offer to track my performance?
In the dashboard, you can find basic information about your campaign. You can also find information about your campaign’s performance on Beslist in your own measurement tool (e.g., Google Analytics).
Of course, you can also contact your account manager.
We are currently working on a new dashboard where all relevant information about your campaign can be found.
Are there long-term commitments, or can I terminate the partnership at any time?
No, we offer a flexible contract that can be terminated daily. After termination, we strive to remove your products from the platform within 24 hours.
